Kelly Cerri Faulkner
Brand Strategist. Marketing Leader. Wine Country.
the work
I build brands that earn attention and keep it — translating strategy into content, campaigns, and digital programs that perform over time, not just at launch.
My career spans two decades and two industries. I spent ten years in retail learning how brands win at the shelf level, where positioning either earns attention in three seconds or loses the sale entirely. Then I moved into wine, where I’ve spent the last decade working at the intersection of heritage brand stewardship and modern DTC growth.
Today I lead brand strategy, messaging, and integrated marketing for Louis M. Martini — one of Napa Valley’s most storied wine brands — managing a $1M marketing budget, directing agency partnerships, and owning everything from email automation to content production and creative direction. Before that, I spent eight years at Jardesca building the marketing function from the ground up, including authoring the brand’s full guidelines and manual and developing the DTC programs that drove sustained growth across e-commerce, wine club, and in-market channels.
the approach
I think about marketing the way a good winemaker thinks about a vintage: the fundamentals have to be right before the creative work can shine. That means clear positioning before campaigns, a coherent brand voice before content, and a strategy that connects what a brand stands for to what makes someone buy — and come back.
I’m equally comfortable owning a brand refresh and pulling a campaign report. That balance — strategic and executional, creative and analytical — is what I bring to every engagement.
cerriously
Growing up, I was never just Kelly. With a few Kellys in my friend group, I became Cerri, and it stuck. Cerriously started as a way to bring that identity into my professional work independently — a place to take on brand and marketing projects outside my day job, think out loud about the industry, and eventually build something of my own.
The name is personal. The work is serious.
Let’’s Talk
If you’re a wine, CPG, or lifestyle brand looking for senior marketing leadership — or if you’re a hiring team who just wants to have a conversation — I’d love to connect.